The Lumine Group
A digital refresh for The Lumine Group focused on clarity, structure, and long-term thinking. The work translates Lumine’s operating model and portfolio approach into a composed, institutional web experience that reflects discipline, scale, and confidence across enterprise audiences.
Jessup University
A multi-platform campaign system for Jessup University’s online programs, designed to balance faith, flexibility, and modern education. The work translates purpose-driven learning into a scalable visual and messaging framework across direct mail, social media, OOH, program creatives, and conversion-focused landing pages.
Pernod Ricard
A visual identity evolution for Pernod Ricard’s Lot No. 40 Rye Whisky, focused on building a scalable key visual system and execution framework across campaign, retail, and on-premise environments. The work balances brand heritage with modern design, delivering production-ready assets across SKUs and formats.
Amdocs
A visual system for Amdocs Cloud that uses AI-assisted image generation to transform abstract cloud services into tangible, story-led visuals. The work blends generative AI, modular design systems, and narrative-driven composition to communicate complex enterprise technology with clarity and impact.
Gentrack
Gentrack is a global cleantech software company working with leading energy and water utilities worldwide. My role focused on bringing their new brand system to life, applying the guidelines across digital and marketing touchpoints to create clear, consistent, and scalable brand expressions.
Ken Shaw Lexus
Campaign-led creative and digital work for Ken Shaw Lexus across paid media, social, web, and print. A strategic approach focused on driving demand, improving conversion, and reinforcing trust in a challenging automotive market.
Fragments
A decade of visual work across campaign, digital, and brand.