A digital refresh for The Lumine Group focused on clarity, structure, and long-term thinking. The work translates Lumine’s operating model and portfolio approach into a composed, institutional web experience that reflects discipline, scale, and confidence across enterprise audiences.

Gentrack is a global cleantech software company working with leading energy and water utilities worldwide. My role focused on bringing their new brand system to life, applying the guidelines across digital and marketing touchpoints to create clear, consistent, and scalable brand expressions.

A multi-platform campaign system for Jessup University’s online programs, designed to balance faith, flexibility, and modern education. The work translates purpose-driven learning into a scalable visual and messaging framework across direct mail, social media, OOH, program creatives, and conversion-focused landing pages.

Tablet Health is a Toronto-based digital pharmacy co-founded to simplify how people access essential medication. I led the product design and UX from the ground up, defining the brand, user journeys, and digital experience while translating complex, regulated pharmacy workflows into clear, human-centred product flows.

A brand-led digital experience for FIOL Prosecco, combining immersive web design and performance-driven digital advertising. The project reimagines how a heritage Prosecco brand shows up online, blending craft, lifestyle, and playful storytelling to drive engagement, discovery, and conversion.

A multi-platform brand and digital system for Viking Data Centers, designed to communicate large-scale AI and crypto infrastructure with clarity and credibility. The work translates energy capacity, site readiness, and future growth into a cohesive visual and narrative framework across website design, investor collateral, LinkedIn advertising, motion, and environmental graphics.

A brand and digital experience for Sonderly, a platform supporting individuals on the autism spectrum through accessible education and resources. The work spans brand identity, website redesign, and ongoing digital support, focused on clarity, trust, and ease of use for a diverse and sensitive audience.