Client:
The Lumine Group
Project:
Website Redesign & MWC 2025 Booth Design
Team:
LP/AD
My role:
Art Director, Web lead
Tools:
XD, Illustrator, Photoshop.
Overview
Lumine Group acquires, builds, and scales software companies across the globe. Our task: to evolve their visual language and create compelling brand assets that reflect their growth-focused, tech-forward mindset — using light as both guide and story.
Client Background
A portfolio company under Constellation Software Inc., Lumine Group specializes in acquiring communications and media software businesses. With global operations, their brand needed to unify ambition, clarity, and creativity — all while speaking to future partners and entrepreneurs.
My role focused on transforming Lumine’s core idea — light as a symbol of progress — into a cohesive visual language. From glow-driven imagery to minimal, high-contrast layouts, every design decision supported clarity, energy, and scale.
Creative Concept
Light leads.
We crafted a visual language where light becomes the hero — illuminating pathways, shaping form, and focusing attention. The aesthetic is inspired by prismatic beams, neon trails, and high-contrast minimalism. Think: tech-meets-art with purpose.
Design Process
We began with brand discovery, diving into Lumine’s ethos and its audience.
From there:
Developed a photographic treatment style centred on glow, blur, and contrast.
Defined a unique colour system with core accents: Neon Green (#00FF90), Neon Blue (#00B8FF), and Neon Purple (#DD75FF).
Built a flexible presentation template, Mid Journey-powered imagery system, and motion-ready visuals for future storytelling.
Execution
PowerPoint master templates with custom neon image placeholders
AI-generated abstract imagery using prompt engineering
Visual system for brand and event communications
Modular layouts are adaptable to both internal decks and public presentations
Results
Created a unified brand toolkit that feels innovative and elevated
Equipped Lumine with plug-and-play visuals that scale with their content
Sparked internal excitement and confidence in creative direction
A toolkit built for scale — visually consistent across continents and teams
Challenges Overcome
Balancing abstract creativity with executive clarity
Creating visually arresting assets while maintaining brand seriousness
Building a system that works across geographies, teams, and time zones
For Lumine’s presence at MWC 2025, I designed a modular trade booth that translated the brand’s neon visual identity into a physical experience, with glowing gradients, clean structural lines, and a cohesive story told through light and space.
