Client:
Vindicia
Team:
LP/AD
What's my role:
Wireframing & Prototyping
Tools:
XD, Illustrator, Photoshop
Vindicia’s customer base consists of both new and established businesses, both of which are in the throes of heavy transformation. Therefore, the key challenge was to position Vindicia as a partner that is able to reinvent itself in an ever-changing industry, allowing its clients to innovate with ease.
Embracing a new brand identity as bold, playful, and out of character for a typical tech company is a risk. So, when we were tasked with providing a brand refresh for Vindicia, a subscription management company, we didn’t expect the client to choose our “wild card” option that would make them truly stand out from the competition.
Vindicia tasked us with rebranding, redesigning, and redeveloping their business website. The identity and language were meant to be built on three main pillars: insight, success and joy. This usually complex industry needed to feel simple. We wanted to show customers that they can increase their revenue with Vindicia. Therefore, we introduced a family of creatures that represent each of Vindicia’s product offerings and together bring life to the new company tagline: monster revenue.
