Client:
FIOL
Project:
Website Design & SEO Ad Campaign
Team:
LP/AD
What's my role:
Art Director
Tools:
XD, Illustrator, Photoshop.
Overview:
Embarking on a transformative journey with FIOL Prosecco, our mission was to redefine its digital landscape, blending tradition with innovation. This comprehensive project seamlessly integrated a captivating website design and a strategic SEO Ad Campaign, crafting a holistic digital experience that reflects FIOL's rich heritage while strategically positioning it in the competitive Prosecco market.
Client Background:
FIOL, a stalwart in the Prosecco industry, sought a digital transformation. We aimed to transcend traditional boundaries and craft an online experience that encapsulated FIOL's commitment to craftsmanship and celebration.
As the Art Director, my focus was on weaving a visual narrative that captured the essence of FIOL. From ideation to execution, I spearheaded the creative direction, ensuring the website reflects both elegance and user-centric functionality.
Creative Concept:
Our creative concept was a seamless fusion of tradition and modernity. The website design embraced sleek aesthetics while intuitively guiding users through FIOL's history, product range, and the artistry behind each bottle.
Design Process:
Commencing with immersive mood boards, the design journey unfolded through meticulous wireframes and prototypes. Iterative feedback loops, inspired by user personas, sculpted the final product into a virtual showcase of FIOL's legacy and craftsmanship.
Execution:
The website emerged as a digital haven, mirroring FIOL's commitment to quality and tradition. Navigating through its pages became a visual journey, offering insights into the brand's history and showcasing its diverse Prosecco collection with finesse.
Results:
The impact was immediate and substantial. Website traffic soared, engagement flourished, and FIOL Prosecco found a digital home that not only respected its past but resonated with contemporary consumers.
Challenges Overcome:
Overcoming the challenge of harmonizing tradition with modern web design required creative finesse. Through collaborative efforts and a keen understanding of FIOL's ethos, we seamlessly translated tradition into a digital masterpiece.
SEO Ad Campaign for FIOL Prosecco
In the bustling world of Prosecco, our SEO Ad Campaign for FIOL was more than just clicks; it was a lively invitation to indulge in the world of FIOL Prosecco cocktails. The mission was clear: entice and engage with a playful and spirited promotion of FIOL Prosecco mixology.
The campaign's heartbeat was the celebration of FIOL Prosecco cocktails. Each ad, set against the backdrop of a bartender expertly crafting delightful concoctions, invited the audience to join in the fun. Quirky copy and engaging visuals turned each click into an anticipation of the next cocktail adventure.
Placing FIOL Prosecco at the center of the party, the SEO Ad Campaign strategically targeted cocktail enthusiasts during their moments of digital exploration. The visuals, crafted by skilled bartenders, captured the essence of mixology, ensuring that every ad was a visual toast to the joy of FIOL Prosecco cocktails.
This SEO Ad Campaign isn't just about clicks; it's a vibrant celebration of FIOL Prosecco's mixological charm. Each ad is a virtual clink of glasses, inviting the audience to savour the fun, the fizz, and the fantastic flavours of FIOL Prosecco cocktails.
